Diane, a dynamic blend of French Canadian and Lebanese heritage, is the founder of diagency. With extensive experience as Head of Social Media and Influence at BARACUDA, a leading agency in France, Diane has honed her expertise in crafting innovative digital strategies, fostering engaged communities across various platforms and ensuring flawless execution of digital campaigns for the agency's 50+ clients.
Diane has played a pivotal role in BARACUDA’s growth and success securing major clients such as Klarna, MAAF and Melia Group , through her winning strategies and competitive pitches against industry giants like Havas and Publicis.
Prior to BARACUDA, Diane honed her skills over five years in PR-e-PR and Influence, collaborating with esteemed brands across various sectors including hospitality (Hilton Group, Adagio), fashion (Maison 123, Groupe Etam, La Brune & La Blonde), healthcare (Pfizer, Allergan, Boehringer Ingelheim), and automotive (Toyota, Motul), to name a few.
Driven by her entrepreneurial spirit and a passion for digital communication, Diane founded diagency. Her vision is to redefine industry standards and offer bespoke collaborations to brands and individuals seeking to elevate their digital presence and foster meaningful connections with their audience.
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